What plumbing leads cost in Louisiana right now
Lead pricing does not vary as much by state as most plumbers expect — it varies by how the lead was generated and how many contractors it is sold to. Here is the 2026 picture:
| Source | Typical cost | Exclusivity | Your risk |
|---|---|---|---|
| Shared leads (Angi, HomeAdvisor, Thumbtack) | $25–$120 per lead | Sold to 3–5 plumbers | Charged on delivery, win or lose |
| Exclusive plumbing leads (e.g. 99calls) | around $55 per lead | Yours alone | Charged even if they never answer |
| Google Local Services Ads | $25–$60 per lead | Yours, but they may call others | Charged per qualifying contact |
| Networx | $10–$50 per lead | Shared 2–4 ways | Charged on delivery |
| Pipe Well booked appointment | $0 upfront | One plumber per appointment | Paid only after the customer pays you |
Notice the last column. Every row except the last takes your money at the moment a contact is handed over — before anyone has agreed to anything, before you have driven anywhere, and regardless of whether you are ever paid.
The number that matters: cost per booked job
Cost per lead is the number the seller quotes. Cost per booked job is the number that hits your bank account. Divide the price by your close rate:
| Lead price | Closes 10% | Closes 20% | Closes 33% |
|---|---|---|---|
| $30 | $300 per booked job | $150 per booked job | $91 per booked job |
| $60 | $600 per booked job | $300 per booked job | $182 per booked job |
| $120 | $1,200 per booked job | $600 per booked job | $364 per booked job |
A $60 shared lead closing one in five costs $300 per job you actually win. At one in ten it is $600. And that ignores the unpaid hours spent calling the four or nine that went nowhere — which for most Louisiana shops is the bigger cost.
Put your own close rate into the calculator →
Shared vs exclusive in Louisiana
A shared lead is sold to three to five plumbers at once, so you are racing the others to the phone. Whoever calls in the first few minutes usually wins, which is why shared leads reward whoever can answer instantly rather than whoever does the best work.
An exclusive lead removes that race and genuinely lifts close rates — but it costs roughly double, and you are still buying a conversation, not a job. The homeowner can still not answer, still be price-shopping, still hire their neighbour's cousin. Exclusive only wins if the close-rate lift more than covers the price gap. Run both columns above before you commit. Full breakdown of shared vs exclusive →
A different model: booked appointments
Pipe Well is not a lead seller. We advertise to Louisiana homeowners, answer the phone, qualify the job and agree a time, then text that booked appointment to one plumber whose radius covers the address. You reply YES and get the customer's name, phone and full address.
Nothing is charged for joining, for receiving appointments, or for declining them. We are paid 50% of the job after your documented material costs come off the top, and only once the customer has actually paid you:
| Collected | Documented materials | Net | Pipe Well 50% | You keep |
|---|---|---|---|---|
| $400 | $40 | $360 | $180 | $220 |
| $1,200 | $520 | $680 | $340 | $860 |
| $2,800 | $800 | $2,000 | $1,000 | $1,800 |
| $8,500 | $3,200 | $5,300 | $2,650 | $5,850 |
If the customer never pays, you owe nothing and we absorb the marketing cost.
When buying leads beats us in Louisiana
We would rather be straight with you than win an argument:
- High average ticket. On an $8,500 repipe a $60 lead is nothing and our $2,650 share is a lot. Buy the lead.
- You close well and answer instantly. If you convert one in three, a $60 lead is $180 per booked job — hard to beat.
- Your trucks are already full. You do not have a lead problem. Raise your prices.
- You want to own every customer outright. Our agreement carries a 24-month non-circumvention clause on customers we introduce.
Where we win: small and mid-size tickets, uncertain months, a new van you need to keep busy, and anyone tired of paying for contacts that never became paid work. The two models fail in opposite directions, so plenty of Louisiana plumbers run both.
Licensing you will need in Louisiana
Louisiana licenses plumbers statewide through the State Plumbing Board of Louisiana (SPBLA). You must hold the appropriate licence for the work, plus general liability insurance, before taking any job — from us or from a lead platform. Full Louisiana licence requirements →
Try it with nothing at risk
Free to join. No subscription, no lead fees. You only pay after a customer has paid you.
Apply Free →Louisiana plumbing lead questions
How much do plumbing leads cost in Louisiana?
Shared leads typically $25–$120 and sold to 3–5 plumbers. Exclusive around $55. Google Local Services Ads $25–$60 per qualifying contact. All charge on delivery, regardless of outcome.
What is the real cost per booked job?
Lead price divided by close rate. $60 at a 20% close rate is $300 per booked job; at 10% it is $600 — before the unpaid chase time.
Are exclusive leads worth it?
Only if the close-rate lift covers roughly double the price. You are still buying a conversation, not a job.
Is there a no-upfront-cost option?
Yes — booked appointments from Pipe Well. Free to join, no lead fees, 50% after documented materials and only after the customer pays you.
When should I buy leads instead?
High average tickets, a strong close rate, and someone who answers the phone instantly every time.
Booking appointments across Louisiana
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