| Platform | Model | Typical cost | Exclusive? |
|---|
| Pipe Well | Booked appointment, revenue share | $0 upfront · 50% after materials, after you are paid | Yes — one plumber |
| Yelp | Pay per lead / ad spend | Commonly reported around $100 per lead, plus monthly ad commitments | No |
| HomeAdvisor (Angi Leads) | Pay per shared lead | Roughly $25–$50 per lead, plus an annual membership | No |
| Networx | Pay per shared lead | Roughly $10–$50 per lead | No |
| Google Local Services Ads | Pay per lead, set by weekly budget | Varies by market; plumbing leads commonly run from the mid tens to over $100 in competitive metros | The lead is yours, though the homeowner can contact several advertisers |
| Bark | Buy credits, spend them on requests you choose | Credits commonly around $2–$6 each; a lead costs several credits | No |
| Porch | Pay per lead / membership | Varies by market and category — confirm current rates directly with Porch | No |
| Angi Leads | Subscription + per lead | $200+/mo plus $15–$120 per lead | No |
| Thumbtack | Pay per lead | $10–$200+ per lead | No |